Formal education is facing a formidable challenge in adapting to a media-saturated environment, in which traditional schooling methods are obsolete or irrelevant. Instead of assisting students in memorizing facts about the world or information storage, modern education should impart higher-order thinking skills such as analyzing and evaluating an overwhelming amount of information that is usually just a few clicks away. (Thoman and Jolls, 2005)
reference:
http://en.wikiversity.org/wiki/Why_is_Media_Literacy_Important